Jeff Gordon Among Most Marketable Celebrities in Sports

2015 Daytona Media Day

When Jeff Gordon runs his final full time season in the NASCAR Sprint Cup Series after more than two decades, one of his many legacies will be his ability to deliver marketing results through mainstream media. “From Saturday night racing under the lights to Saturday Night Live, the four-time Sprint Cup Champion has provided a […]

2015 NASCAR Media Day Transcript

2015 Daytona Media Day – Jeff Gordon

JEFF GORDON, NO. 24 DRIVE TO END HUNGER CHEVROLET SS, met with members of the media at Media Day at Daytona International Speedway. Q. How many people out of the 43 that are going to be in the 500 can actually win the race? JEFF GORDON: I would say 43. You look at in the […]

Axalta Names Jeff Gordon Global Business Advisor


Axalta Coating Systems a leading global manufacturer of liquid and powder coatings, and Jeff Gordon, one of the most celebrated race car drivers in history, today announced a new multi-year partnership. Gordon will become Axalta’s Global Business Advisor, and serve as special advisor to Charlie Shaver, Axalta Chairman and CEO, bringing his winning skills and […]

February Fan of the Month – Jeffrey Miller


Hey guys, First and foremost thank you very much for choosing me as the Jeff Gordon Fan of the Month for February. I have said to myself, “Why don’t I ever get picked” a few times, and low and behold I got picked…NICE!!! Anyway I have been a fan for over 20 years now…fan of […]

I Lived My Dream and Met Jeff Gordon

James Piccarreto and Jeff Gordon

By James Piccarreto – I want to say congratulations to Autism Speaks on 10 years of excellence. I am a 24 year old man with Autism from Upstate New York. I was diagnosed at age 3 and many doctors and physicians believed I would never speak or communicate. When I was 5, I came […]

For Jeff Gordon Fans, It’s Personal

2014 NASCAR Atlanta

By Mary Jo Buchanan – Speedway Media As the tributes to Jeff Gordon continue to pour in, most recently from Darrell Waltrip’s pronouncement of Gordon as one of the ‘Greatest of All Time’ NASCAR drivers, some of the most poignant reactions have been from long-time Jeff Gordon fans. And for them, the news that Gordon […]